BIG LOTS

REINTRODUCE A BELOVED, YET SLIGHTLY “ODD” MASCOT

Big Lots has a proud heritage of delivering exceptional bargains to customers across a wide range of categories. The brand's foundation lies in sourcing closeouts from manufacturers with surplus inventory, enabling Big Lots to offer brand-name items at a fraction of their original cost through strategic, opportunistic buying. In its early days, under the name "Odd Lots," the brand cultivated the persona of a heroic underdog, a spirit embodied by the character "Closeout Man." As Big Lots reconnects with its bargain-focused roots, "Closeout Man" has made a triumphant return, reimagined with a bold, modern edge to take on new competitors and win back customers. One standout example of this renewed competitive spirit was a Meta campaign directly targeting rival brands that had drawn away Big Lots shoppers. This campaign, crafted as a response to the competition's aggressive tactics, achieved remarkable success—generating over $1.7 million in sales from a modest $45,000 investment!