CANDLE POWER
CONCEPT BRANDING & LAUNCH MARKETING
Yankee Candle is a well established, beloved brand. Their current challenge is to continue to stay relevant in an increasingly personalized and on-demand marketplace. My challenge was to create a brand narrative and visual voice—one which celebrates their newest product lines, personalized gifting, and custom made candles consumers can create right in the store. I created "Perfectly Mine" as the overarching creative concept which drove all branding and launch marketing materials—including all original photography and artwork created to define a completely fresh space for Yankee Candle.
