LUXURY COMMERCE PLATFORM
A FOUNDATION BUILT TO ENHANCE BRAND
We built the current P&G eCommerce site, leveraging a platform and a design structure which would allow P&G to organize their extensive product offering, while protecting the essence of the sub brands they support. This also allowed for an elegant, luxury brand commerce solution. Brands like SKII, Shiseido, and Dolce&Gabbana Fragrance could live within the P&G global platform while maintaining their elevated visual status.