RCI VACATION RENTAL

DON'T VACATION LIKE A CASTAWAY.

At this point in life, there is little patience for things that go wrong with your vacation. The campaign we developed showcased what may go wrong if not planning like a pro with RCI. Credibility, value and choice helps set RCI apart from competitors. Each misadventure we highlighted tied into an emotionally charged travel truth—resonating with the travelers' brain, heart and funny bone using characters drawn from real RCI members.