BIG LOTS
Holiday MARKETING EMBRACED LIVING BIG BECAUSE YOU SAVE LOTS
Big Lots has long been a favorite destination for seasonal merchandise, offering low-risk seasonal luxuries at unbeatable prices. This approach empowers budget-conscious customers to refresh their seasonal décor without stretching their wallets. Our marketing for seasonal items has always leaned into a lighthearted, quirky, and approachable tone—authentic, but with a playful, extroverted energy that aligns seamlessly with our master brand. Vibrant colors, whimsical copy, and a perfectly imperfect authenticity have consistently resonated with our core audience. Traffic-driving initiatives have included “owning” the White Elephant gift category, the engaging 12 Days of Deals, and a socially interactive in-store scavenger hunt with hidden gift card prizes!
