ORIENTAL TRADING CO.

IDENTITY, NAMING & GRAPHIC EXPLORATION

A place where you can shop all your must-haves for celebrating, entertaining, creating and educating — where every moment is worth celebrating — and everything is fun, including the shopping experience. Inspirational projects and ideas are woven throughout the online and offline brand experience. The brand needed a fresh, fun visual identity to echo this position – to make the world more fun and share smiles along the way, everyday.