CITY OF COLUMBUS

SMART COLUMBUS INITIATIVE

We worked with the The Columbus Partnership to strategically brand a new long term initiative to help Columbus residents imagine the future of transportation. Columbus competed against 77 cities nationwide and won the Smart City Challenge in 2016. Our job was to create a brand that inspires residents to embrace their future and to see themselves playing an active part. Smart Columbus has a vision that starts with the reinvention of mobility, which will lead residents to a future beyond what anyone has yet imagined.