TERRASOLES

SALES COLLATERAL AND POINT OF PURCHASE MATERIAL

Terrasoles was a line of comfortable, eco-friendly footwear from master brand R.G. Barry. My challenge was to develop a creative campaign and produce a visual system of sales material and point of purchase collateral within a very limited budget. The solution truly embraced embraced the authenticity of its positioning by creating all assets from scratch using recycled imagery and low fidelity scanning of materials found in my backyard.