BIG LOTS

NATIONAL CAMPAIGN CELEBRATING OUR BARGAIN HUNTER COMMUNITY

We discovered that Big Lots shoppers experience a sense of pride and accomplishment after shopping with us. Our low prices empower them to score the bargains they need while uncovering unexpected treasures they didn’t know they wanted. These insights inspired a national campaign and omni-brand refresh centered on our community of "Bigionaires"—shoppers who "feel like a million bucks" after every visit. This bold, vibrant approach amplified awareness and captured attention through a gregarious personality and standout visual identity.