BIG LOTS

REFINING OUR POSITION AS a DISCOUNTER WITH PURPOSE

Big Lots had secured a reputation for extreme bargains. However, they suffered from low consideration due to a perception of cheaply made, low quality products. Our goal was to evoke better balance with branded marketing materials which promoted great value on surprisingly good stuff! Everyone deserves to live as big as they’d like. Big Lots enabled them to do so, because we helped them save lots! High quality photography and video, mixed with urgent promotional messages was the key. If you don’t have affinity, low prices mean nothing.