P&G HAIR CARE

AWARENESS & AFFINITY THROUGH DIGITAL

We supported multiple hair care (and hair removal) beauty brands within Proctor & Gamble. The challenge always is to promote individual brand equity with compelling content and digital activation tactics, while never stepping on the toes of each other. From Troy Polamalu to Frederic Fekkai; from Miranda Kerr to Kylie & Kendall, we leveraged celebrity status as well as everyday UGC, to bolster affinity for some of P&G's biggest brands.