DOWNTOWN CINCINNATI

MAcy's downtown dazzle

Each year, Downtown Cincinnati and Macy's kick off the holiday season with a rappelling Santa, Rudolph, and their trusty elf. Our goal was to create a unique campaign that inspired a crowd to gather and gaze towards the rooftops during three chilly, holiday shopping weekends. We created award-winning original illustration, animation, a custom score and a voice recording leveraging Disney's Frozen's Anna. Super Santa, Red Rudolph and Gift Grl delivered record crowds and the buzz-worthy attention it deserved.